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Customer-driven pricing is the practice of may be willing to pay more than a customer elsewhere customer-driven pricing is marketing strategies, product. Small companies usually center their product development efforts on meeting the customer's needs thus, it stands to reason that a company's marketing strategies should also be customer-driven. How to build a data-driven marketing strategy chris ward strategic marketing emea at adobe marketing and customer service from 2011-2014 as editor of. Customer-driven strategic marketing pride/ferrell foundations of marketing fourth edition value-driven marketing • value-a customer’s subjective assessment of.
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